Bringing connection and discovery to lean-back listening with an AI-powered personalized DJ.

ROLE: PRODUCT DESIGN MANAGER (PLAYER+COACH)

spotify ai dj

Spotify’s DJ is a personalized AI guide that knows your taste and picks what to play, delivering a curated lineup with short, realistic voice commentary. It’s powered by a combination of Spotify’s personalization technology, generative AI (guided by human editors), and a dynamic AI voice platform.

This is an ongoing project evolving with fast-changing technology. We’re continuing to test, learn, and iterate through two key case studies:

  1. DJ interactivity: Letting listeners make requests to DJ

  2. DJ language expansion: Introducing a Spanish-speaking DJ

Letting users steer their DJ sessions turning DJ from one-way recommendations to two-way interactions

Case study — Interactive DJ

While DJ met many listener needs, we consistently heard that users wanted more control. They loved the experience but grew tired of hearing the same commentary and wished they could tell DJ what to play next.

CONTEXT

How might we let users steer their epxerience with DJ, so that they enjoy a richer listening experience that deepens their bond with DJ, their music, and Spotify?

PROBLEM

GOAL

Increase engagement and user sentiment of AI DJ.

Case study — DJ language expansion

Creating a Spanish-speaking DJ

Listeners across Latin America and the U.S. were eager to experience DJ but felt excluded when it only spoke English. We needed to bring DJ’s warmth, personality, and sense of familiarity to a new language, without losing what made the experience special.

CONTEXT

How might we design a Spanish-speaking DJ with an experience and personality that feels as natural, warm, and culturally authentic as in English?

PROBLEM

GOAL

Launch a Spanish-speaking DJ that feels culturally authentic and emotionally resonant, strengthening listener connection and expanding DJ’s reach to millions of new users.